Ask:

Create a retailer campaign for Tyson Foods® products for the summer grilling period that can flex to incorporate multiple brands and mutltiple months, from May through August.

strategic insight:

Your grill out is only as good as what’s on the grill.

Creative Concept:

Grilling is about so much more than just filling plates and filling bellies. It’s also about turning up the tunes. It’s about running through the sprinkler and catching fireflies. It’s about sharing a meal and sharing memories.

Because grilling quality food is really about the quality time.

This summer, let’s celebrate with good food so we can count on having some good times.

Production:

We produced a photo shoot and adapted the campaign across multiple retailers including Walmart, Sam’s Club, Kroger and more.