Insight

The homebuying process can feel like an endless stream of difficult decisions. Add a lack of knowledge and differences of opinion into the mix, and those decisions get even more difficult. 

Inspiration

Conversation card decks—like We’re Not Really Strangers and the TikTok-viral Fair Play game—help couples and friends have open and honest conversations around taboo or complex topics in fun and digestible ways.

Let’s create a conversation starter deck that gamifies the difficult decisions within the homebuying process. From talking favorite architectural styles and must-haves/non-starters to navigating budget priorities and making an offer, the deck will illuminate the full scope of the process. Special REALTOR® insider tips on each card will offer guidance and expertise and make the process seem less intimidating all around.

Brand Gets

Imagine a REALTOR® using this with a new client or to facilitate an educational discussion in high school classrooms. REALTORS® could use these in giveaways or to host local information sessions. This will be an engaging educational tool for both homebuyers and younger generations, plus a promotional tool for REALTORS® and opportunity for earned media reach for the brand.